Why We Love It

“Oh, the only gold I know about is the kind you wear.”

Though Miss Moneypenny was insinuating she'd enjoy receiving a wedding ring from 007 in Goldfinger, she had it right.

Let's face it, a gold Rolex is currency- either real or social. Due to the manufacture’s longevity, quality, and position in the market place, Rolex has a developed a certain cache over the years that is virtually unimpeachable. 

This particular 34mm Oyster Perpetual is cast in a lovely 14K yellow gold Oyster case, offering a softer, less blingy look than its 18k counterparts. With a professionally refinished case and a nearly flawless silver sunburst dial with evenly patinated luminous plots and handset, this piece strikes a perfect balance between understated and illustrious. Equally cool is the matching gold rivet Oyster bracelet with signed blade clasp.

Its safe to say this is one of the cleanest and best looking OPs we've ever had the pleasure to offer.

The Oyster Perpetual Story

In Rolex's impressive history, the brand has released a veritable arsenal of models that have become classics.

Many of these bear the moniker "Oyster Perpetual." While this name is used on a particular model line, it also finds itself used widely across Rolex’s varied collections. This signifies two things: first, that the watch will have the trademark waterproof Rolex Oyster case. And secondly, that the movement beating inside that Oyster case will be one of Rolex's famed Perpetual (automatic winding) movements.

Rolex first patented the Oyster case in 1925, but the quest for a waterproof and dust-proof case began shortly before the First World War. The cases of the Great War and the early 1920s came in two or three pieces with an inner case that shielded the movement (then a manual-wind movement) from the wet, dusty conditions on the battlefield. The Oyster case of 1925 represented the culmination of ten years of development.

As with the Oyster case, the Perpetual movement saw many iterations before finally being perfected in the 1930s. Rolex's first automatic movement quietly debuted in 1931, and was met with some consternation from purists who decried the "extreme novelty" of a self-winding watch. Nevertheless, Rolex could see that the future lay in the Perpetual movement. They continued to develop and improve it over the years, establishing a line of dressier watches bearing the “Oyster Perpetual” nomenclature that would stand as an alternative to Rolex's sportier models.  

These models run the gamut of size, casing material and dial design, and offer a tremendous value for buyers. Meant to be worn every day, the Oyster Perpetual combines elegant looks with rugged dependability, and are very much the backbone of the Rolex brand.